Social
networking giant Facebook Inc. is taking another leap in its platform amidst
questions of credibility from advertisers. Facebook has gone through the ups
and even to the lowest downs in terms of market value and critics have even wondered
if Facebook can stand still through the years. Well, if you got 945 million
avid users of your site, that alone can make you work really hard to offer new
service and keep all of them for years to come.
Now Facebook is
rolling out a new feature in its system that does away with sending virtual
cards and puppies for birthdays and other occasions. This new service allows some
users to choose from a list of goods and services from Facebook company
partners and sends them to their chosen Facebook friends. So instead of sending
virtual birthday card to a friend who’s celebrating its birthday, you can
instead send out an actual card and even a cake.
How does it
work? Your friend/recipient gets a heads up that you’re sending something to
them. They’ll get a virtual card to fill in the shipping address and even make
some modifications to the present. The sender will have the option to pay
Facebook beforehand or once the recipient puts in the shipping info. A refund
will be processed if in case the gift is not accepted within two weeks.
Facebook has
partnered with Starbucks and a wide range of bakery and kid-focused goods. With
its solid number of users, surely a lot of companies would like to tie up with
Facebook. This is now some sort of an online shopping site in a Facebook way.
Source: Washington Post
Source: Washington Post
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