Amidst controversies faced by the number one social networking site, Facebook is trying to clean up its backyard to impressed advertisers. According to a report by Reuters, Facebook Inc, will remove fraud “likes” on its site with the new automated system. This action will cause to drop the number of likes or endorsements by users on corporate pages by less than 1 percent.
Reports said that Facebook has fraud likes
that are caused by spammers, malware and black marketers. Practices like
purchasing thousands of likes to raise a company profile are not new anymore.
Bogus accounts are present in Facebook. If this situation runs out of control,
advertisers will more likely question Facebook’s credibility as an advertising
platform and may even lose its faith to the social network giant.
“Newly improved automated efforts will
remove those Likes gained by malware, compromised accounts, deceived users, or
purchased bulk Likes,” said Facebook on its official blog on Friday.It further said, “While we have always had
dedicated protections against each of these threats on Facebook, these improved
systems have been specifically configured to identify and take action against
suspicious Likes.”
This means serious business for Facebook.
It runs its business from getting advertisements revenue from large brands and
other business that prefer to advertise its product on Facebook which has 955
million users making it an attractive advertising hub for companies.
As the Altimeter Group (a research firm)
partner Jeremiah Owyang would say, “It’s their currency. Facebook is playing
the Federal Reserve, to take the counterfeit currency off the market to ensure
that there’s quality in the marketplace.”
A historical setback of 5.3 percent of its
shares is recorded on Friday, making it the lowest ever on Facebook history. It
has said to lose more than 50% of its market value since its public offering in May. Facebook is now
hoping for a strong comeback with the help of this new clean up.
Source: Reuters
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